Texas has a large and diverse media and advertising industry spanning film and television production, digital media, print, radio, advertising agencies, public relations firms, and creative services. Government programs for Texas media and advertising businesses include production incentives, small business lending, workforce programs, and tax advantages.
Texas Moving Image Industry Incentive Program
The Texas Governor's Office administers cash grants for qualified film, television, commercial, and video game productions in Texas:
- Base grant of 5-20% of eligible Texas spending depending on the production type and budget
- Additional incentives for filming in underutilized areas or using Texas workforce
- Eligible spending includes Texas crew wages, equipment rental, location fees, and post-production
Music Industry Programs
- Music Friendly Community designation: Cities that commit to supporting the music industry receive technical assistance and marketing support
- Texas Music Office: State resource connecting music businesses with opportunities, venues, and industry contacts
- Austin music programs: City of Austin operates multiple music industry support programs including venue support and musician health insurance
SBA Programs for Media Businesses
- 7(a) loans: Working capital and equipment financing for media businesses
- Microloans: Small loans up to $50,000 for early-stage creative businesses
- 504 loans: Fixed-rate financing for studio space, equipment, and real estate
R&D Tax Credits for Digital Media
Media and advertising businesses engaged in technology development may qualify for R&D tax credits:
- Custom software and platform development
- Algorithm development for ad targeting and analytics
- Interactive media and augmented reality development
- Video game development and game engine technology
Workforce Programs
- Skills Development Fund: Training grants for digital media, production, and creative technology skills
- WOTC: Tax credits for hiring qualifying individuals into media positions
- On-the-Job Training: Wage subsidies for training new employees in media production skills
Local Programs
- Austin Creative Content Incentive: Local incentive for creative content production in Austin
- San Antonio film incentives: Local film incentive program supplementing state incentives
- Dallas Film Commission: Location assistance and production support
Bottom Line
Texas media and advertising businesses can access production incentives, SBA financing, R&D tax credits for technology development, and workforce training programs. The state's film incentive program and growing creative economy create a supportive environment for media businesses.
Our screening report identifies which media and creative industry programs may apply to your Texas business. Start your free screening →